January 14, 2010
When Hot Shot contacted HBA, their line of bug sprays looked like they belonged on the air freshener aisle. The goal was to make it look like something that would be seriously considered to rid your home of an infestation. But a balance had to be struck, because consumers main concern with bug sprays is that it also be safe for their families. Several packaging options were presented, along with new logo treatments. In the end, Hot Shot decided to go another direction. But I liked the ones I worked on so much, I figured I’d put the exploratory up here.
January 14, 2010
A few years ago, the Wake Forest Schools of Business asked HBA to take a look at redesigning their alumni magazine. Previous issues were done by in-house staff, and while they weren’t bad, they definitely had a “university publications” feel about them. The Schools of Business wanted us to not only elevate the look and feel of the magazine, but also concept on the particular topics each issue would cover and coordinate with writers and staff for content.
November 11, 2009
This poster was done for a friend’s 3rd annual Oktoberfest celebration in Portland.
November 11, 2009
The mission of the Southern Culture Society is to celebrate, promote and educate people on the cultural richness of the American South.
June 22, 2009
These posters were done to promote a vintage-inspired, fashion sportswear line from Champion. HBA even convinced them to let us use the original Champion “C” logo from 1919, which ended up being used fairly prominently on the clothes. I remember driving the stylist crazy at the photoshoot, trying to get her to add wrinkles and ripples into the clothing to give me and Will more reference for drawing them later.
June 22, 2009
Every year Hanes sponsors a 30k and 10k race around scenic Salem Lake. Each participant is given a Beefy-T shirt, with a design that changes up each year.
June 22, 2009
This is the latest deck design I did for the guys at LOADED. They had seen the “Yuk Fu” tee I had done for the LFTC board and wanted something done in a similar style, but with either Jesus or a nun on the bike. And the thought of a nun on a devil bike was too much fun to pass up.
June 22, 2009
The original Red Kap logo was created in 1927, and hadn’t changed much since then. The red jockey cap was basically lifted from the label of a brand of tobacco the company’s founders used. So when Red Kap decided to try and take their brand of workwear to mass retail, they contacted HBA to help with a new branding program, which included updating the logo to something less illustrative.
June 22, 2009
Just a couple of tees the guys at LOADED wanted done to give away at parties and demos. And really, nothing says “party” like 6-shooters and pentagrams.
June 22, 2009
These cd/dvd sets were done for Music Maker. They were offering them as a holiday gift set, and wanted to highlight the artists along with their music. The photography Joel and I had to work with was really inconsistent, so we landed on illustrating all of the performers in a similar style and giving each their own motif.
